We are the target
market
We set the
corporate target
Media molds our
decision
No such thing
like love and affection
Toss the coin
Cost per rating
point
Campaign strategy
Drains my energy
Share of Voice
It's just another
noise
Toss the coin
Cost per rating
point
Agency lunacy
Corporate fantasy
Meaningless
strategy
Does it make you
happy? (3x)
Link to video http://www.youtube.com/watch?v=0e2BziCeZ3c&feature=relmfu
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